Check out this beautiful video by Rivendell Bicycle Works. Makes me like this company even more. Riv, as it’s known, is owned by Grant Peterson, the marketing director and designer of Bridgestone bicycles in the 80’s – 90’s. I just bought his book, Just Ride, today and look forward to reading more from him. Although, I probably won’t agree with everything he says, if nothing else, I just love his style of writing based on his product descriptions on his site. You’ll see what I mean if you read a few. The Sackville Medium Saddle bag is my favorite. Oh, and I plan on getting that bag.
This is an inside view of his company, it’s long so kick back and relax.